WEBCRAFT

by Judah of joodaloop.com

judah@joodaloop.com

I design and develop websites for people who like my brand of purposeful minimalism and restrained originality. Some of them also appreciate the handmade nature of my work — I aim for “good fit” (in the Christopher Alexander sense) between content and design, and build the final site myself.

I am also a writer, so I take the quality of copy, the presentation of prose and the experience of the reader rather seriously. I help people pick writing formats and content styles so that they don’t get stuck with web-writer’s block. The web is a publishing platform with specific powers and constraints, and our sites should act like it.


“I don’t like most websites and have wasted 100 hours trying to like mine. But I like your websites.”

“Judah is incredibly serious at being the best at creating personal websites. Basically like “Jiro Dreams of Sushi”… a craftsman dedicated to the craft.”

“I just loved your style and that you blogged and that I enjoyed your site, so why not hire you to make others feel that way when they land on mine?”

“Your work stands out in the age of AI - feels more human, intentional. And the more Claudeslop there is out there, the more the human approach stands out. In a sense, me hiring you is also me taking a stand for certain principles.”


You should hire me if you…


You should probably NOT hire me if you want a website that…



A full engagement starts at $2000, which involves everything from design to deployment of the project. Custom pricing for more fractional work can be figured out as needed.

I also have a “prelim process”, for people who’d like a smaller stepping stone towards a full engagement. You can pay me $350 to go through your brief, think about it, and give you my high level ideas and sketches. You can then judge if we seem like a good fit.

Reach out at judah@joodaloop.com to send me a brief (I have a template if you need one) or schedule a call with me.


Personal sites

Personal sites
Screenshot of James Stuber

“Japandi, Asian cafes, megacities, network graphs, public transit, A Pattern Language, journaling, cozy, minimal, outliner notetaking apps.”

Screenshot of joodaloop.com

Current and longest-standing version of my personal site. A labour of love if there ever was one.

Screenshot of Lauren Gilbert

I must confess, with some shame, that the time between Lauren reaching out to me and me actually making the site was...11 months.

Screenshot of Nick Arner

For this site, I invented the horizontal table of contents (to not use up prime vertical space). This layout has inspired at least one other site.

Screenshot of Pradyumna Prasad
OFFLINE

“LaTeX, dense, structure, research paper, type, detailed.”

Screenshot of Shreeda Segan

“Whole earth catalog, field notes, journal, writerly, typewriter, modern, newspaper, editorial, earth, neutral, jewel tones, Christopher Alexander”

Prose

Prose
Screenshot of Anjali Shrivastava’s essays

I co-wrote an essay with Anjali, there was no way I wasn't also going to make sure it looked good on her site.

Screenshot of Commoncog Case Library

To date, the work I've done for Commoncog is the most challenging and fun layout problem I've had to solve. (I'm still working on it).

Screenshot of Measure for Measure

A site that is not ashamed of it's rubricated nature.

Landing pages

Landing pages
Screenshot of The Aaron Swartz Statue Project
OFFLINE

Website to explain, and track the progress of, a statue-making project to honour Aaron Swartz.

Screenshot of Augur

Website for a research consultancy.

Screenshot of Calaveras
OFFLINE

Startup trying to put me out of a job (they sell frontend RL envs).

Screenshot of Paradigm 3 Institute

I do indeed ask myself the question "how many good websites can I make with just good typography and straight lines?", but I haven't found the number yet.

Info-sites

Info-sites
Screenshot of Frontier of the Year

A fun data presentation site for Renaissance Philanthropy, via Gavin Leech.

Screenshot of Map of my Internet

Perenially due for an update, this is a map of the internet I spend (or used to spend) time on.

Screenshot of The Atlas of Innovation

A collaboration with 2 other designs and an illustrator, I was responsible for the interface quality and building the website itseld.

Screenshot of The Mac App Directory

A list of MacOS apps I consider to be the epitome of good native software.

Screenshot of Things You Could Buy

My most beautifully minimal site ever.

A few words on websites

(click titles to read)


“each artist should create their own space on the web”

From the beautiful essay “My website is a shifting house next to a river of knowledge. What could yours be?”, I pick out a few paragraphs:

To those creative people who say “I don’t need a website,” I ask: why not have a personal website that works strategically, in parallel to your other activities? How could a website complement what you already do rather than competing or repeating? How can you make it fun or thought-provoking or (insert desired feeling here) for you? How can the process of making and cultivating a website contribute to your approach?

…each artist should create their own space on the web, for a website is an individual act of collective ambition.

My favorite aspect of websites is their duality: they’re both subject and object at once. In other words, a website creator becomes both author and architect simultaneously. There are endless possibilities as to what a website could be. What kind of room is a website? Or is a website more like a house? A boat? A cloud? A garden? A puddle? Whatever it is, there’s potential for a self-reflexive feedback loop: when you put energy into a website, in turn the website helps form your own identity.

I want people to always try and remember: This is YOUR website.

You can choose what parts of you to show off, and how to display them. You might just want to make a list of things you love, and have that be your home on the web. You might want to build a timeline of your life. You might want a music collection in the form of a magazine. You can have a page with weather, that switches its theme according to the current temperature in your city.

A website could be a commonplace notebook. It could look like an entire app. It might have cool algorithmic art on the home page. It might even be a playable game. Even a minimal blog can feel extremely personal.

“active engagement with the making of web pages”

More and more, I see the terms “handmade” and “authentic” being waved around as so many crucifixes against the hordes of infinite output machines. While I dislike the fetishization that these frame usually leads to, there are at least a couple things that I admire about the effort.

I quote below from “A Handmade Web” by J. R. Carpenter. First, re. an attitude of self-involvement with the internet:

I evoke the term ‘handmade web’ in order to advocate for an ongoing active engagement with the making of web pages and of web policies.

In The Web We Lost (2012), Anil Dash writes: “In the early days of the social web, there was a broad expectation that regular people might own their own identities by having their own websites, instead of being dependent on a few big sites to host their online identity.”

Involvement, through the act of personal production:

The term ‘handmade’ usually refers to objects made by hand or by using simple tools rather than machines. The result may be homely — as in a child’s clay ashtray — or exquisite — as in a pair of bespoke brogues.

I evoke the term ‘handmade web’ to refer to web pages coded by hand rather than by software; web pages made and maintained by individuals rather than by businesses or corporations; web pages which are provisional, temporary, or one-of-a-kind; web pages which challenge conventions of reading, writing, design, ownership, privacy, security, or identity.

Public praise for WEBCRAFT, a compendium


STRONGLY admire Judah’s deliberate and intentional process, style and craft. was reading through this solid, integrated intro and thinking isn’t this way of designing how all things should be done?

Evginii Menkov

wtf this is so good, @joodaloop i’m mad

nvpkp

so from one glance i could tell @joodalooped made this site troynikov.io for @atroyn and that is bloody brilliant!

Rohit Krishnan

Soooo I ended up being one of the lucky ppl that @joodaloop decided to design & build a custom personal website for (for free?!)

I gave him a few vibes to work with & I love how it turned out 🥹

Shreeda Segan

the personal site that @joodalooped did for @PradyuPrasad is truly a fine work of art.

pradyu.netlify.app

Lewis

New website up thanks to the awesome design skills of @joodalooped: nickarner.com

Nick Arner

I’m going to keep loving on my new website (built by @joodalooped)

I love that it’s all hosted on Github, so all I have to do to make any changes is open VS Code, make a local edit to text file, and push the changes

no web browsers or logging into a CMS required

so good

Michael Ashcroft